You may or may not have heard of Camtasia. It’s basically a very comprehensive software program, one for both the making and editing of online video. It’s a well established software that has been around for quite a few years and is still possibly the premier video editing software in spite of many new contenders.
You will probably never need or utilize the full range of its tools unless you happen to be a professional in the field of video. However, there are quite a few licensed spin-offs around for people who just want to use a specific part of its tool set.
No doubt you will have seen sales pages offering some app that enables you to do something clever with video. These are quite often a licensed part of the software that somebody has taken and turned into a standalone product.
The Camtasia package is very similar to some of the other available computer software products like Photoshop and Dreamweaver; it can be used for its simplicity or complexity, dependent upon your needs or level of skill.
With the advent of social media, Camtasia has clearly become more relevant, as video, in all of its varieties has become the preferred medium for not just socializing but for doing business as well. You only need to look at some of the top social media platforms such as Facebook and YouTube to see what I mean.
All of today’s successful affiliate marketers use video for their campaigns. If you want to join them then you will need to familiarize yourself with this tool.
Video has also now become the most preferred method for ensuring your web presence is conveyed online, whether as a business owner or as just an individual interacting online. Your message can be seen in numerous video formats e.g. a whiteboard display, animation, video demonstration, film clips with voice overs etc. the list is endless.
Camtasia can provide you with all necessary tools for achieving your online presence and you don’t need to be a computer expert, because as we said earlier, there are entry levels available for beginners as well as for more experienced video creators.
Here are some of the exciting things you are you able to do with this software.
Want to record your desktop activity with just one click of your mouse, then this is the software for the job. Forget compiling files and folders, click and save.
What about converting your videos into affiliate web pages so customers can log in and make a purchase, again no problem for Camtasia.
Need to make blogs from your videos, what about podcasts and RSS feeds? Camtasia to the rescue.
As an affiliate marketer, it’s imperative that you are able to spread your message around the web using the latest media tactics. This is the tool that will enable you to do just that.
The potential of this software for promoting your affiliate programs is restricted only by your own creativity and imagination. You could for instance:
Dazzle your customers with elegant multimedia presentations. A guaranteed way to increase sales by engaging with more of your customer’s senses than plain old text alone could ever hope to achieve
What about creating “how to” videos that will demonstrate how to use your products, or for giving tips and tricks to make the best use of your affiliate product.
Use your videos for viral marketing or upsells and one time offers. You could do this by including links throughout your video and even offer alternative affiliate products that may better suit their needs.
Traditional squeeze pages are being superseded by video pages that have the opt-in information within the video itself. This has a proven higher opt-in rate than the conventional squeeze page.
No longer do you need to use the standard piecemeal sales funnel of freebie, op-tin, sales page, one-time offer etc. Instead, your video can include all of your sales message along with product information as well as a method for actually buying directly from the video. Potential clients actually see this as a more user-friendly way of trying to sell to them.
Obviously we have only been able to show you a small selection of what can be achieved with Camtasia. As an affiliate marketer, you should view it as a must-have tool in your arsenal for promoting your business and products.
Even if you have no wish to use Camtasia and would prefer to pay somebody else to make all your videos and promos for you, it would be wise to at least familiarize yourself with the software just to be aware of its potential.
On a final note when you have finished your affiliate marketing business for the day, Camtasia can be used for personal entertainment, such as home movies etc. yet another great reason to get on board.
Author DEEPV`ALE LTD.