Posted on August 4, 2016 by pbimultiplex in Blogging, Business, Social Media.
Research shows using images in social media updates increases engagement by 20 times or more. Why? Social media platforms present a continual stream of updates competing for attention. Users rapidly scan through dozens of updates at a time. With your own website, you have something like seven seconds to keep someone’s attention before they click away. For a social update, that reduces to mere micro-seconds. The user rapidly scans their feed looking for items of interest and, you hope, momentarily casts an eye on your update. Images are crucial. You are far more likely to attract attention with vibrant and effective imagery than with a purely textual post. Start With […]
Posted on May 4, 2015 by pbimultiplex in Blogging, Business.
Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging. Why Should I Start a Blog for My Business? Whether you’re a blogging novice or a blogger extraordinaire, it’s easy to get in a rut when writing a blog. Source: 19 Reasons Why Your Business Should Be Writing a Blog