Marketing and advertising are not the same thing. As described above, advertising is an aspect of marketing regardless of whether you are starting an online business or managing an established one. Marketing is more active process whereas advertising is more passive. When you place an advertisement it sits there and does its job, hopefully with good results. Marketing is about finding the people to see those advertisements and everything else that you do to promote your business. 1. Search Engine Optimization (SEO). Search engine optimization or SEO is an important online marketing technique when setting up a web business. It is the process that search engines, such as […]Continue Reading... No Comments.
When you are starting your own online business, SEO (Search Engine Optimization), is one of the most important concepts of your internet business. Your website’s SEO is the way that search engines scan your website’s content to produce results for people who are searching for information on the internet. And, for any online business start-up, you need the search engines to drive website traffic to your website.There are two main types of search engine optimization when you are starting up an online business.1. On Page SEO is like an online business startup checklist for your website. It is about your content, internal website links, navigation, page structure, keyword density and […]Continue Reading... 1 Comment.