Posted on October 29, 2016 by pbimultiplex in Business.
People often ask me why, as a business coach, I specialize in working with creative professionals. The answer is, I love to see talented people fulfilled in their work, as busy as they want to be, and be compensated really well for what they do. But what I learned from my 15+ years as an agent for independent copywriters, art directors and fashion illustrators is that talent and taste aren’t enough. If you’re going to land those coveted projects, you need to stand out, connect and be ready to close the deal.If the mere mention of closing the deal makes your feel queasy, take a deep breath! I’m going to […]
Posted on August 4, 2016 by pbimultiplex in Blogging, Business, Social Media.
Research shows using images in social media updates increases engagement by 20 times or more. Why? Social media platforms present a continual stream of updates competing for attention. Users rapidly scan through dozens of updates at a time. With your own website, you have something like seven seconds to keep someone’s attention before they click away. For a social update, that reduces to mere micro-seconds. The user rapidly scans their feed looking for items of interest and, you hope, momentarily casts an eye on your update. Images are crucial. You are far more likely to attract attention with vibrant and effective imagery than with a purely textual post. Start With […]