Branding is the picture an organization succeeds in embedding in the minds of the customers and prospects and based on that picture they perceive the business in certain manner. Yes, it does start with a logo and a slogan that distinguishes the business from its competitors. It is paramount to be clear that it is not just a logo or colour schemes an organization has on its commercial stationers. The image perception may be an entirety in quality and trustworthiness. It has to be noted that branding can be an assurance of quality from a business house. When a small business successfully embarks on branding, it will make it appear […]Continue Reading... No Comments.