Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account. […]Continue Reading... No Comments.