Can you sell something that you don’t own or don’t have the legal right to? No, of course not. Yet, I see entrepreneurs try to do it every day. Entrepreneurs sell themselves. They sell their vision, their skills, and their products. So what’s the problem? Of course they have the right to sell themselves in this way. The question is, do they own it? Do they fully believe in what their product or service does? Do they really believe in themselves? Do they really own the power of what they are selling? Until you own it, nobody can buy it. A client of mine shared her marketing message with […]Continue Reading... No Comments.