by: 2014 Mark Danny
You may get lost in the large traffic of internet even if you have produced a very good content. The most important thing you should consider is to make your content sharable. Content marketing is given a lot of importance both by the SEO’s and the companies they are working for. Content is considered to be the king but it can still remain unnoticed if you neglect the sharing aspect. If you want continuous traffic towards your content, try to make it sharable, interesting and unique.
Some people ask questions that they should forget the quality of the content and just focus on shareability. The answer is that your content should have both characteristics in order to make you more visible and readable. Sometimes it becomes necessary to think in terms of entertainment and practical usefulness.
Find the Right Platform for your Content Sharing
Generally people think that spreading your content all over the internet is the right thing to do to get as many social signals as possible. But following this way you will not be able to know about the preferences of your target audience. This may take your content strategy in the wrong direction.
Always go slow and keep track of your targeted social media platforms. With the passage of time you will finally found that certain platforms are more suitable and receptive than others. Just focus on the ones where you feel your audience is taking interest in your brand.
Importance of Maximizing Shareability
You cannot separate content creation and its shareability from content marketing strategies. It is really embarrassing to produce amazing and informative content which is still not receiving any attention from the visitors. There are many bloggers who create very impressive content but getting very little or no engagement. Such content could not give you any benefits. So it would result in failed content marketing which will obviously be very disappointing for you.
Here are some general practices that increase the shareability of your content.
Content should be Original
The more your content is unique and interesting the more likely it would be shared. If you have discussed things from different perspective it would make your audience more interested in your content.
Continue Searching for New Platforms
Even if your content is already posted on Facebook, Twitter and Google you should continue your search for new platforms. May be you find your target audience on less popular platforms and can get maximum engagements from them.
Timing is Everything
To enhance your shareability you have to find out at which moment of the day, the week or month you would likely to get more traffic. Figuring out the most suitable time will drastically increase the traffic to your blog.
Existing Content can be helpful
Never always try to create new content filled with new ideas. You can take existing content and share it with your audience. Extended exposure to even old content can benefit you in many ways. There are certain topics which are considered evergreen and they will remain interesting and attention catching for years.