Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account. […]Continue Reading... No Comments.
When used correctly, effective email marketing is one of the cheapest marketing tools that you can use to communicate directly with your prospective, existing and past customers. An email marketing campaign attracts new customers, keeps and builds relationships with existing ones and up-sells or cross-sells your products and services. Here are 10 steps to creating an effective email marketing campaign. 1. Experiment With Your Subject Line. A successful email campaign starts with your subject line. It’s like a headline of an advertisement and it does not attract the attention and interest of the reader, it will be ignored. 2. Write Your Content So That It Is Easy To Read. The […]Continue Reading... No Comments.
Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits! The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ […]Continue Reading... No Comments.