Do you have a break-even mindset? It could be holding you back. Chris Ronzio shares how to go beyond your comfort zone and take your business revenue to the next level.Most entrepreneurs that I know have a break-even mindset.
If you’re just getting started, maybe your goal is to make just enough money to quit your day job. Or, as you start to grow, you want to make just enough money to hire that next employee, or to buy that expensive piece of equipment.
When the end of the year rolls around, you want to spend just enough money to limit your tax liability and keep from digging into your pockets to look for money you don’t have.
And so the pattern begins. Breaking even (phew) but just getting by (sigh), over and over again. At some point, breaking even could mean your business is broken.
This year, set out to break the cycle and break past break even. I reached out to some of my most successful entrepreneur friends for some advice, and here’s what they had to say about getting out of the grind and finally making the money you deserve.